fashion

Fashion Photography in Downtown Louisville, Ky

Fashion photography has always been that genre that has always intrigued me but never one I followed or pursued. My main focus right now in my career has been storytelling through images. My friend Jesse texted me the other day about wanting to get into male modeling and creating a little portfolio/lookbook of images to shop around to different agencies. I took this as an opportunity to dive in and push my photography.

Photo of Jesse Hart by Ryan Noltemeyer | Louisville Portrait and Fashion Photographer

We shot in downtown Louisville on a parking garage roof and then down on Main street. I used all natural light and we started right around the beginning of golden hour

Photo of Jesse Hart by Ryan Noltemeyer | Louisville Portrait and Fashion Photographer
Photo of Jesse Hart by Ryan Noltemeyer | Louisville Portrait and Fashion Photographer

We went through several outfits that played very nicely with the light and textures around the city. All these images were shot on a Canon 5D Mark III and Sigma 50mm 1.4 Art lens. Color grading was done in Photoshop. Below is the rest of the images.

Clay Cook - Creative Space

Clay Cook is a portrait and editorial photographer from Louisville, Ky. Clay has a very polished and beautiful look to his portraits. He works out of his beautiful naturally lite studio.

Clay started his journey in photography back in 2010 after his band split. With a constant drive to create, Clay built a successful photographer career in a rather short period of time. He has had opportunities to photograph for Livestrong, NFL, Papa John's Pizza, Red Bull, Forbes, Adweek, USA Today, ESPN, Waterboys Initiative. His most recent campaign was Wings of Kilimanjaro for the Waterboys. 

Clay has built a successful career in the advertising and editorial world of photography over the past few years through his strong social media presence - @ClayCookPhoto

Liv Boutique Fashion

A couple weeks ago I picked up some work for a new magazine starting here in Louisville. Tops Lexington expanded their popular magazine to Louisville (Tops in Louisville). My first assignment for them was a fashion shoot for an ad of Liv Boutique (women's fashion boutique here in Louisville). The same morning I was also picking up a new backdrop from Chelsea Canvas that I planned on using on the shoot. 

The morning of the shoot, I got there early to setup everything. The model and client were coming around 2 and I also had a presentation that morning until about 1. I met my assistant at the studio for lunch and pre-lighting. Once was all set we were ready to shoot and knocked out a few good looks in a couple different outfits and called it a day after a couple hours later. 

This was my first shoot for Tops and their first magazine in Louisville, so I was super excited to photograph for them and be included in their first issue! Check out the behind the scenes photos at the bottom of the page. Thanks for reading! (Behind the Scenes photos by Tyler Hanson)

Goodbye Apple

I recently starting photographing for a new editorial client. My first shoot with them was a fashion shoot for a local boutique. The shoot went great everyone was happy with the images. They sent me three smaller assignments two on Tuesday and one more on Thursday. I also had a test shoot scheduled on Tuesday morning to photograph a local Crossfit gym. My test shoot went well, got some really awesome images and a short video. I had time to swing back home and dump the RAW files on my MacBook Pro. I then left to the next shoot. I got everything setup, opened my computer to shoot tethered, and quickly realized it was taking a little longer to boot my computer than normal. 

I've had this laptop for 4 years now. It is a 2012 Macbook Pro. I bought it right before the retina macs were announced *roll-eyes*. When it turn on the only thing on the screen was a blinking folder with a question mark. I did a quick search on my phone and apparently this happens if the computer for some reason can't find the hard drive. The solution was to just do a repair hard drive function from the disk utility menu. I figured I will just deal with it later and shot the shoot the old fashioned way, to a super fast, super high capacity SD card. We wrapped the last shoot for the day around 4. I headed back home and tried to repair my mac. I had high hopes when the disk utility popped up. Then I realized my hard drive was not listed. After some more research apparently my hard drive has bit the dust. Along with all my files. I have backups on backups on backups with an overall cloud backup so I wasn't too worried, just super annoyed. Especially considering that all the photos were due my Thursday night. 

After a little panic attack, I fought the holiday traffic and rushed to Best Buy. I was not planning on upgrading my computer hardware until next year, but nothing ever goes according to plan. First instinct was the Apple section. The flashy new, super thin, super "intuitive," laptop looked super nice. I already new about the annoying USB issue (Apple, come on, really? Why? That's not pushing the industry, it's just annoying), and the not so great hardware "upgrades". The model I was looking at for my needs was the 15in, 512GB model for a whopping $2,799. After about 5 minutes using the Mac I decided I'm done. The keyboard sucks, the internal components are years old, there is no port besides the USB-C port. No SD card, no firewire, no Magsafe, no regular USB port. I would even be able to charge my iPhone without having an additional adapter. In order to basically use the laptop I would have to buy about another $100-200 worth of dongles and adapters.

After a few moments of "I can't switch to windows, it's outdated and slow" I started to consider the option of switching. The new Dell XPS 15 with a beautiful 4K screen looked incredible. The Dell XPS 15 was super nice, I loved the screen and speed. It was pricey but not as pricey as the MacBook Pro at $2,199. After even more thinking and pacing around the store I found the desktop version of the XPS with a better graphics card for only $999. I started thinking. I could get the XPS desktop, any monitor I wanted, and something like a Surface Pro for the same price as the Macbook Pro or the Dell XPS laptop. I walked out of Best Buy with two computer for a little under the price of one Macbook Pro. My main dilemma was I needed a powerful computer for editing photos and video that was portable to bring to a shoot to shoot tethered to. Now I have a powerful desktop that can be easily upgraded with newer tech and a Surface Pro 4 that I can run Capture One Pro to shoot tethered to on jobs. 

In one day I went from an apple fan boy to completely ditching Macs for a windows machine. I got all my files switched over (thank you Backblaze for continually backing up my work) and finished all the edits by Thursday. Apple really makes amazing things, I love my iPhone and iPad. They really push the industry and come up with intuitive ways to better the technology world. With this latest laptop from Apple I just couldn't continue to support them. They removed everything that a professional needs to do their work. I can't live without an SD card slot, or a normal USB port. I do miss having iMessage but I can get over that. I am very happy with my switch to windows and I don't see myself going back anytime soon.